Swimming Pool Design - Why vs How

Salesman vs Designer

A salesman will initiate the meetings with the "how's" of what his firm does.  The excavation, the form work, the steel and concrete, the pumps and equipment.  Though these are important, more important to the design of your project are the "why's."

Pretty Picture

Get beyond the pretty picture.  A designer will discuss with you the important elements of design - "the why's."

Design themes and principals such as proportion, scope, scale, symmetry, balance, texture, color, light and shadows.  The proper utilization of these principals can set various ambiances and moods, create functionality and form, and establish themes and scenes.

Education and Training

An educated designer will draw upon their vast knowledge and experience, to create that expensive luxurious looks for everyday people.  The use of common materials in new and insightful ways will bring a fresh look to the project of a budget conscious client.

Even those on a budget, should utilize the services of a watershape consulting firm... the few dollars spent up front will save them a fortune later.  They may even end up with a Ferrari for the price of a Corvette!


Paolo Benedetti - Aquatic Artist 
"Creating water as art."™ 
Aquatic Technology Pool and Spa ©www.aquatictechnology.com 
You may contact Paolo Benedetti at: info@aquatictechnology.com or at 408-776-8220